Guaranteed Irish aims to promote companies which provide quality jobs, support local communities and are committed to Irish provenance. For the third successive year Market Dynamics was contracted in 2019 to conduct a detailed survey of its Guaranteed Irish members to obtain input on a range of issues. These included getting their views on the business environment, employment expectations, export plans and levels of satisfaction with their GI membership.

The findings showed that member firms were growing their businesses steadily and that levels of satisfaction with GI were very high. Market Dynamics produced a report with a detailed quantitative and qualitative analysis of the findings. This output was used as the central theme of the CEO’s keynote presentation at GI’s annual event in Dublin in February 2020.