Organisations of all types need to engage with their ‘customers’ or ‘clients’ or whatever term they use for the people who comprise their target audience. Private sector organisations that don’t engage with, and act on, the insight they gain from customers are destined to go out of business. Consultation is Mandatory For Irish public sector …
A couple of weeks ago I provided tips (1-3) on how best to design an online survey (link). In this blog post, I conclude the advice. Offer an incentive! A prize draw for respondents is a good way to attract people to complete your online survey. Whether the survey is with your customers or people …
Helpful tips for your DIY market research surveys (2) Read More »
Every industry sector has been changed by the digital revolution and market research is no different. Many businesses are still getting to grips with the various online survey tools that allow them to do their own in-house market research surveys. SurveyMonkey is probably the best known and most popular, having started operations in 1999. However, …
Helpful tips for your DIY market research surveys (1) Read More »
