Market opportunity studies (sometimes called market feasibility studies) are designed to examine the potential for a new product or service due to be developed or launched. Typically they utilise a combination of research techniques such as a survey of potential customers in conjunction with a review of the competitive situation.

Why Commission a Market Opportunity Study?

• develop a coherent “go-to-market” strategy
• reduce the financial risk of launching a product/service
• set informed and realistic performance goals for a new product/service