Market Opportunity Studies

Market opportunity studies (sometimes called market feasibility studies) are designed to examine the potential for a new product or service due to be developed or launched. Typically they utilise a combination of research techniques such as a survey of potential customers in conjunction with a review of the competitive situation.

Why Commission a Market Opportunity Study?

  • develop a coherent “go-to-market” strategy
  • reduce the financial risk of launching a product/service
  • set informed and realistic performance goals for a new product/service