Online surveys are becoming increasingly popular. They provide a fast and cost-effective method for researching the views of a defined audience. As they are usually designed for self-completion, responses tend to be candid although it is of paramount importance to ensure that your survey is well designed, gives clear instructions and asks concise questions. If not professionally designed it is very easy to ‘lose’ your respondents during the survey. The use of online surveys is only appropriate where it is not necessary to set a quota of respondents based on criteria such as age, gender, place of residence etc. as respondents are self-selecting which can ‘skew’ the final outcome.
Why commission an Online Survey?
- you have access to the email addresses of your target audience
- the target respondents you wish to survey are on-line “savvy”
- a low-cost solution is required