When businesses, special interest groups or public sector organisations wish to stay on top of the issues that matter to their customers or to study their buying behaviours they commission an attitude and behaviour study often known as an opinion poll.
Opinion polls are the most commonly quoted research studies. Topics cover anything from political voting plans, the popularity of a party leader to views on who should become the next manager of the Irish soccer team!
Why Commission an Opinion Survey?
- obtain an accurate view of people’s opinions on a topic
- make decisions based on robust data rather than anecdotal information
- estimate the likely results of an election