A white paper is an ‘authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter’. Market research can provide an effective tool to help build an organisation’s brand perception by emphasising its position as an industry thought-leader around a concept or initiative.
By commissioning a piece of independent research on a topic that is relevant to your business you are demonstrating your commitment to your industry and, by extension, your customers. Publication of the research in the form of an unbiased report or press article associates your brand with the issue or concept and cements this association.
Market Dynamics regularly undertakes such projects for clients. Each one is tailored to suit the customer’s business objectives and, as well as gaining excellent media coverage, can also be used as an effective sales tool.
Why Commission a White Paper?
- to establish/improve your brand perception
- achieve media coverage
- as a sales tool